A digital museum experience of a new space for art, culture and community
Year
2021
Duration
4 weeks
Role
Product Designer
Platform
Web
Team
Solo
Tool stack
Figma, Miro, MS Teams, Workday,
My Role
This was a studio challenge at Designit to come up with an experience for a digital museum. I had to understand the different offerings from Museum of Art & Photography(MAP) and create a concept exploring different ways this museum could be experienced by its patrons.
Challenge
How might we
transform the way people understand and experience culture and heritage through art and photography such that a sense of community is fostered?
The museum wanted to stand out and be relevant to all generations. To create a delightful museum experience, showing it’s curations such that the patron would want to explore and learn more about the exhibits in the museum’s collections.
The museum also wanted to boost it’s memberships and engage actively with it’s patrons via official communications and events.
Status Quo
A simple website catalogue of artefacts in the museum’s collections. No smart way to navigate, find artefacts and engage with the user.
Solution
MAP landing page
Sub-pages in the website
experience 1 of 6
Sense of space
Easily navigate the museum using arrow keys and find explore the vast collections seeming almost infinite.
Use keyboard arrow keys to explore the museum
experience 2 of 6
Explore museum quests
Chase art and art by sieving through the museum’s collection by
Material
Color
Time-period
Art Movement
Region & Culture
Artist
Find quests
Launch quest
experience 3 of 6
Your space
A personal space of the patron for their own curations that reflect their art personality to the digital community
Your own space in the museum
experience 4 of 6
Social space
A communal space for yhe digital community for like-minded individuals to engage
Communities for Art & Photography enthusiast
experience 5 of 6
Membership upsells
Contextual promotion of the benefits from a membership
Easily become a MAP PLUS member
experience 6 of 6
Referral system
A referral system to bring more users to the museum
Refer friends & family
Process
step 1 of 3
Discover
Started by understand the tone of the museum and it’s objectives.
Understand the objectives
step 1 of 3
Create & Iterate
Created prototypes exploring the following:
Easily explore the collections of the museum
Ability for the user to curate their own personal collection
Be updated on new events
Gain insights into art works with the help of technology like Google cloud vision
Garner and nourish a community
Prototype with objectives
step 1 of 3
Package
Value realisation to the user took priority and a product funnel was created comprising of acquisition, activation, retention, revenue and referral.
Create user funnel
Impact
Easily find museum artefacts by smart filters relevant for art
Increase sign up rates by providing contextual benefits of being a member
Learnings
Understanding of studio culture at Designit as I was a new joinee at the time
Exploring the google cloud vision api and other similar technologies
This body is identified as Neelank Sachan, the mind is ignited with curiosity to always learn and the soul is searching for meaning through the growth of ecosystem it exists in.
