Neelank's Portfolio

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Icons for Highradius Suite

Product and services icons in the Highradius family

Year

2024

Duration

2 days

Role

Illustrator

Platform

Web

Team

VP - Product Design and UX

Tool stack

Figma, Jira

My Role

To run a short iconography exercise for the multiple product and services at Highradius and share with marketing team.

This would include app icons for the products/services, and also the icons for menu and sub-menu of each product/service.

Challenge

Products/services/internal tooling icons are inconsistent with each other.

Each icon needs to look as a part of a single icon family pack.

The product/service icons when used in the Header of the product are not legible.

Status Quo

Icons that are inconsistent when used together and do not reflect the Highradius brand.

Solution & Impact

The proposed new suite of icons had the following:

Consistent stroke-width
Highradius brand colors
Legibility when used in smaller dimensions - up to 8px by 8 px
Common design language across all icons

Product and Services Icons

Bento App Switcher with the new icons

Icons for the Navigation menu and it's sub-menus

Navigation Icons

Process

step 1 of 4

Market Research

Exploring and curating icons of other product suites in the market that reflect brand personality.

Explore market for software product suites and their branding

step 2 of 4

Create icon suite concepts based on the Highradius brand

step 3 of 4

Get feedback and buy-in

After sharing with the VP - Product Design, I now had a direction to continue working on

step 4 of 4

Quickly Iterate and share with marketing team

With a quick iteration and another round of feedback, I created a presentation to share with the marketing team, so that they can pick the baton.

Quickly work to create concepts and close the deliverable

Let's create something humans actually need

let's connect →

This body is identified as Neelank Sachan, the mind is ignited with curiosity to always learn and the soul is searching for meaning through the growth of ecosystem it exists in.

Tool stack for this portfolio website

Good old pencil and paper

Figma

react.js

next.js

TypeScript

tailwind

gsap

vercel