NEELANK SACHAN
Interaction Designer
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Icons for Highradius Suite
Product and services icons in the Highradius family
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Year
2024
Duration
2 days
Role
Illustrator
Platform
Web
Team
VP - Product Design and UX
Tool stack
Figma, Jira
My Role
To run a short iconography exercise for the multiple product and services at Highradius and share with marketing team.

This would include app icons for the products/services, and also the icons for menu and sub-menu of each product/service.
Challenge
Products/services/internal tooling icons are inconsistent with each other.

Each icon needs to look as a part of a single icon family pack.

The product/service icons when used in the Header of the product are not legible.
Status Quo
Icons that are inconsistent when used together and do not reflect the Highradius brand.
Solution & Impact
The proposed new suite of icons had the following:
  1. Consistent stroke-width
  2. Highradius brand colors
  3. Legibility when used in smaller dimensions - up to 8px by 8 px
  4. Common design language across all icons
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Product and Services Icons
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Bento App Switcher with the new icons
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Icons for the Navigation menu and it's sub-menus
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Navigation Icons
Process
step 1 of 4
Market Research
Exploring and curating icons of other product suites in the market that reflect brand personality.
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Explore market for software product suites and their branding
step 2 of 4
Create icon suite concepts based on the Highradius brand
step 3 of 4
Get feedback and buy-in
After sharing with the VP - Product Design, I now had a direction to continue working on
step 4 of 4
Quickly Iterate and share with marketing team
With a quick iteration and another round of feedback, I created a presentation to share with the marketing team, so that they can pick the baton.
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Quickly work to create concepts and close the deliverable
Let's create something humans actually need
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This body is identified as Neelank Sachan, the mind is ignited with curiosity to always learn and the soul is searching for meaning through the growth of ecosystem it exists in.
Tool stack for this portfolio website
Good old pencil and paper
skill
Figma
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react.js
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next.js
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TypeScript
skill
tailwind
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gsap
skill
vercel
© Neelank Sachan 2024